Webinars

Panacea offer webinar opportunities to all partners
They offer an effective means of educating the Panacea audience about partner products, services, or industry trends in a structured format

Benefits

Increased awareness via Panacea communications and social media
Interactions during webinars help in building a stronger connection with the Panacea community, fostering trust and loyalty
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Receive full details of everyone that watches the webinar for follow-up

How to utilise Panacea Webinars

Webinar Promotions

Approximately 2/3 weeks ahead of webinar – solus mail
Approximately 2 weeks ahead of webinar – bulletin article
Approximately 1 week ahead of webinar - 4 tweets per day for 5 days plus LinkedIn promotion.
Few days before webinar – final solus mail
One week after webinar – bulletin article

Content

No more than 30 minutes (45 minutes scheduled to also answer any questions).
Subjects that will enhance the Advisers business proposition or a thought leadership piece, rather than being product-specific.
Be concise, but comprehensive. Leave them wanting more.
Professionals want content that is relevant to their role and will help them advance their knowledge and output.
Create webinar content that solves challenges, educates, inspires, and provides value.
Showcase a unique point of view and personality.
Don’t forget you can utilise the survey and downloads.
You can also offer follow-up support material and hand-outs as a way of enticing users to sign-up.

Titles

Webinar description

Avoid “salesy” language and be direct about what the audience will learn by attending.
Be topical and timely.
Summarise topics using bullet points.
Summarise key take-aways.

Speak to sarahpaul@panaceaadviser.com for further information and to book in webinars.

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