As well as developing a targeting strategy, we can also develop content if needed, to assist in attracting new leads that can be nurtured and develop to become clients.
Guides and white papers
The production of thought leadership or practical business development guides to place your organisation at front of mind.
Deliverables:
- 1 x 3,000-word white paper/guide supplied in Word
- 1 x Infographic to support guide (to be designed)
- 3 x emails as part of lead generation sequence
Process:
- One-off strategy call to confirm the topic, objectives, stakeholders for interview etc
- Brief supplied for sign off
- Draft 1 submitted one week thereafter
- Final draft submitted one week after feedback and uploaded to DropBox for compliance sign off
Blog Posts
Unique, engaging and relevant long and short-form posts to drive web traffic using search terms that your target audience uses. These aren’t designed to be a ‘hard sell’, but simply a way of reminding its audience of its key messages, values, philosophy and general proposition.
Deliverables:
- 4 x blog posts (weekly) that promote your key messages to the Panacea audience. Each post will be highly relevant and engaging, and where appropriate, helpful and educational.
- 1 x newsletter intro (monthly) that introduces a round-up of each piece.
Each post will include:
- 500-700 words
- Royalty-free image and image tags
- SEO title, meta description and focus keywords
Process:
- One-off strategy call to confirm the firm’s editorial plan, objectives, target audience etc
- Monthly call with in-house marketing team to finalise topics and confirm brief
- Posts are uploaded in Word to DropBox in bulk for compliance sign off
Faith Liversedge
Content is created by Faith Liversedge. Faith is an experienced communicator with a wealth of knowledge and understanding of the adviser profession.
She was Marketing Manager at Nucleus for 5 years, creating innovative and award-winning campaigns. Before that she worked for Standard Life, Prudential and Royal London.
