- Unlimited access to Bento Bulletins
- Named after the Japanese food box - ‘tasty bites of information’
- Specific ‘Investment & Pensions’ and ‘Protection’ issues
- Bentos sent 2-3 times per week
- Each issue contains between 7-9 article snippets
- Links directly through to full article on Partner site
Benefits
- Delivers quality branded content at scale
- Builds on reputation & credibility
- Ensures wider distribution of existing content
- Increases site visits
- Enhances content campaigns and supports lead generation
Content Distribution Support
- We select content through continuous analysis of Adviser engagement, or partners can inform us of their focus areas
- We also concentrate on product areas, including sales aids, by analysing the types of products that advisers are expressing interest in
- Partners can provide a UTM suffix which is added to links to track clicks
Benefits
- Assistance with strategic content distribution, including targeted promotion via various channels such as social media, email newsletters and online
- Effectively promoting content with minimal time & effort
- Increases content visibility
How to use Bento bulletins
If you don’t wish to utilise the Content Distribution Service:
- Please send through UTM link(s) which will be used on Bentos and added to the website
- Alternatively, you can send whole articles and these will be added to our website along with any call to action you provide. A link to this will then be added to the Bento
- There is no word count
- Bento inclusions can be sent individually or in bulk
- If sent in bulk we will place in consecutive Bentos unless otherwise advised
View previous Bento bulletins here
What works?
Based on analysis of hundreds of bento articles and our adviser content survey, the most successful Bento content are those pieces that are:
- political or newsworthy
- focussed on regulation
- will help/assist advisers with their business practices such as guides, whitepapers and articles
- CPD-related
- conversation starters or sales aids that advisers can use with clients
- market outlooks
