Using our knowledge, expertise, and experience, we work closely with partners to develop a strategic communication plan that support your organisation's goals. We do this by:
- Providing tailored identification strategies to help maximise marketing effectiveness via solus emails using data from the FCA register, Touchstone analytics and our own readership analysis
- Designing and building solus mails on your behalf, using wording you provide and offering feedback based on 14 years of experience of sending out communications for over 40 provider firms
- Supplying in-depth, post campaign analysis to help support your business development teams which include individual contact data
- Sharing a deeper understanding of the business volumes written by adviser firms that have shown an interest in your communication, which in turn, allows both Sales and Marketing to prioritise follow ups and report on return on investment
In 2019 we sent out 70 Solus mails to a total of 1.25m individuals
- the average open rate was 11.4% & the highest open rate was 56%
- the average click through rate was 4% & the highest click through rate was 11.9%
- solus mails had an average of 76 clicks/leads per blast and the highest was 342
From the analysis that we have done our best performing solus mails tend to include:
- Strong image
- Direct headline
- 1 or 2 clickable links (one nearer the top of the email and one at the bottom)
- Large CTA button
- Between 100-140 words
View our most recent solus mails here
Using Solus mails for targeting
Solus emails can be sent out to the whole community or can be targeted. If you want to send out a targeted solus mail we can do this in a number of ways:
1.By using the community profile data - choose to send out an email including or excluding individuals that are part of certain networks or support service or target by Control Function, firm size etc.
2.We can target a solus email by an individual’s reading behaviour so, we can target anyone that has clicked on, and read any specific subject matter in the last 12 months such as ‘Investment’ or ‘investment commentary’ articles . You can take a look at all the specific subjects, by clicking the dropdown under ‘Select a subject matter’.
3.We can use Touchstone data to target anyone that has written business in specific sectors over the last X quarters. The sector breakdowns can be found here
4.A combination of all of the above
